Content
<p align="center">
<img src="logo.png" alt="Google Analytics MCP Logo" width="120" />
# Google Analytics MCP Server
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[](https://pepy.tech/projects/google-analytics-mcp)
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[](https://opensource.org/licenses/MIT)
[](https://github.com/surendranb/google-analytics-mcp)
Connect Google Analytics 4 data to Claude, Cursor and other MCP clients. Query your website traffic, user behavior, and analytics data in natural language with access to 200+ GA4 dimensions and metrics.
**Compatible with:** Claude, Cursor and other MCP clients.
I also built a [Google Search Console MCP](https://github.com/surendranb/google-search-console-mcp) that enables you to mix & match the data from both the sources
</p>
---
## Prerequisites
**Check your Python setup:**
```bash
# Check Python version (need 3.10+)
python --version
python3 --version
# Check pip
pip --version
pip3 --version
```
**Required:**
- Python 3.10 or higher
- Google Analytics 4 property with data
- Service account with Analytics Reporting API access
---
## Step 1: Setup Google Analytics Credentials
### Create Service Account in Google Cloud Console
1. Go to [Google Cloud Console](https://console.cloud.google.com/)
2. **Create or select a project**:
- New project: Click "New Project" → Enter project name → Create
- Existing project: Select from dropdown
3. **Enable the Analytics APIs**:
- Go to "APIs & Services" → "Library"
- Search for "Google Analytics Data API" → Click "Enable"
4. **Create Service Account**:
- Go to "APIs & Services" → "Credentials"
- Click "Create Credentials" → "Service Account"
- Enter name (e.g., "ga4-mcp-server")
- Click "Create and Continue"
- Skip role assignment → Click "Done"
5. **Download JSON Key**:
- Click your service account
- Go to "Keys" tab → "Add Key" → "Create New Key"
- Select "JSON" → Click "Create"
- Save the JSON file - you'll need its path
### Add Service Account to GA4
1. **Get service account email**:
- Open the JSON file
- Find the `client_email` field
- Copy the email (format: `ga4-mcp-server@your-project.iam.gserviceaccount.com`)
2. **Add to GA4 property**:
- Go to [Google Analytics](https://analytics.google.com/)
- Select your GA4 property
- Click "Admin" (gear icon at bottom left)
- Under "Property" → Click "Property access management"
- Click "+" → "Add users"
- Paste the service account email
- Select "Viewer" role
- Uncheck "Notify new users by email"
- Click "Add"
### Find Your GA4 Property ID
1. In [Google Analytics](https://analytics.google.com/), select your property
2. Click "Admin" (gear icon)
3. Under "Property" → Click "Property details"
4. Copy the **Property ID** (numeric, e.g., `123456789`)
- **Note**: This is different from the "Measurement ID" (starts with G-)
### Test Your Setup (Optional)
Verify your credentials:
```bash
pip install google-analytics-data
```
Create a test script (`test_ga4.py`):
```python
import os
from google.analytics.data_v1beta import BetaAnalyticsDataClient
# Set credentials path
os.environ["GOOGLE_APPLICATION_CREDENTIALS"] = "/path/to/your/service-account-key.json"
# Test connection
client = BetaAnalyticsDataClient()
print("✅ GA4 credentials working!")
```
Run the test:
```bash
python test_ga4.py
```
If you see "✅ GA4 credentials working!" you're ready to proceed.
---
## Step 2: Install the MCP Server
Choose one method:
### Method A: pip install (Recommended)
```bash
pip install google-analytics-mcp
```
**MCP Configuration:**
First, check your Python command:
```bash
python3 --version
python --version
```
Then use the appropriate configuration:
If `python3 --version` worked:
```json
{
"mcpServers": {
"ga4-analytics": {
"command": "python3",
"args": ["-m", "ga4_mcp_server"],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "/path/to/your/service-account-key.json",
"GA4_PROPERTY_ID": "123456789"
}
}
}
}
```
If `python --version` worked:
```json
{
"mcpServers": {
"ga4-analytics": {
"command": "python",
"args": ["-m", "ga4_mcp_server"],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "/path/to/your/service-account-key.json",
"GA4_PROPERTY_ID": "123456789"
}
}
}
}
```
### Method B: GitHub download
```bash
git clone https://github.com/surendranb/google-analytics-mcp.git
cd google-analytics-mcp
python3 -m venv venv
source venv/bin/activate
pip install -r requirements.txt
```
**MCP Configuration:**
```json
{
"mcpServers": {
"ga4-analytics": {
"command": "/full/path/to/ga4-mcp-server/venv/bin/python",
"args": ["/full/path/to/ga4-mcp-server/ga4_mcp_server.py"],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "/path/to/your/service-account-key.json",
"GA4_PROPERTY_ID": "123456789"
}
}
}
}
```
---
## Step 3: Update Configuration
**Replace these placeholders in your MCP configuration:**
- `/path/to/your/service-account-key.json` with your JSON file path
- `123456789` with your GA4 Property ID
- `/full/path/to/ga4-mcp-server/` with your download path (Method B only)
---
## Usage
Once configured, ask your MCP client questions like:
### Discovery & Exploration
- What GA4 dimension categories are available?
- Show me all ecommerce metrics
- What dimensions can I use for geographic analysis?
### Traffic Analysis
- What's my website traffic for the past week?
- Show me user metrics by city for last month
- Compare bounce rates between different date ranges
### Multi-Dimensional Analysis
- Show me revenue by country and device category for last 30 days
- Analyze sessions and conversions by campaign and source/medium
- Compare user engagement across different page paths and traffic sources
### E-commerce Analysis
- What are my top-performing products by revenue?
- Show me conversion rates by traffic source and device type
- Analyze purchase behavior by user demographics
---
## Quick Start Examples
Try these example queries to see the MCP's analytical capabilities:
### 1. Geographic Distribution
```
Show me a map of visitors by city for the last 30 days, with a breakdown of new vs returning users
```
This demonstrates:
- Geographic analysis
- User segmentation
- Time-based filtering
- Data visualization
### 2. User Behavior Analysis
```
Compare average session duration and pages per session by device category and browser over the last 90 days
```
This demonstrates:
- Multi-dimensional analysis
- Time series comparison
- User engagement metrics
- Technology segmentation
### 3. Traffic Source Performance
```
Show me conversion rates and revenue by traffic source and campaign, comparing last 30 days vs previous 30 days
```
This demonstrates:
- Marketing performance analysis
- Period-over-period comparison
- Conversion tracking
- Revenue attribution
### 4. Content Performance
```
What are my top 10 pages by engagement rate, and how has their performance changed over the last 3 months?
```
This demonstrates:
- Content analysis
- Trend analysis
- Engagement metrics
- Ranking and sorting
---
## 🚀 Performance Optimizations
This MCP server includes **built-in optimizations** to prevent context window crashes and ensure smooth operation:
### Smart Data Volume Management
- **Automatic row estimation** - Checks data volume before fetching
- **Interactive warnings** - Alerts when queries would return >2,500 rows
- **Optimization suggestions** - Provides specific recommendations to reduce data volume
### Server-Side Processing
- **Intelligent aggregation** - Automatically aggregates data when beneficial (e.g., totals across time periods)
- **Smart sorting** - Returns most relevant data first (recent dates, highest values)
- **Efficient filtering** - Leverages GA4's server-side filtering capabilities
### User Control Parameters
- `limit` - Set maximum number of rows to return
- `proceed_with_large_dataset=True` - Override warnings for large datasets
- `enable_aggregation=False` - Disable automatic aggregation
- `estimate_only=True` - Get row count estimates without fetching data
### Example: Handling Large Datasets
```python
# This query would normally return 2,605 rows and crash context window
get_ga4_data(
dimensions=["date", "pagePath", "country"],
date_range_start="90daysAgo"
)
# Returns: {"warning": True, "estimated_rows": 2605, "suggestions": [...]}
# Use monthly aggregation instead
get_ga4_data(
dimensions=["month", "pagePath", "country"],
date_range_start="90daysAgo"
)
# Returns: Clean monthly data with manageable row count
```
---
## Available Tools
The server provides 5 main tools with **built-in optimization** to prevent context window crashes:
1. **`get_ga4_data`** - Retrieve GA4 data with custom dimensions and metrics
- **Smart data volume warnings** - Alerts when queries would return >2,500 rows
- **Server-side aggregation** - Automatically aggregates data when beneficial
- **Intelligent sorting** - Returns most relevant data first
- **User control parameters** - `limit`, `proceed_with_large_dataset`, `enable_aggregation`
2. **`list_dimension_categories`** - Browse available dimension categories
3. **`list_metric_categories`** - Browse available metric categories
4. **`get_dimensions_by_category`** - Get dimensions for a specific category
5. **`get_metrics_by_category`** - Get metrics for a specific category
---
## Dimensions & Metrics
Access to **200+ GA4 dimensions and metrics** organized by category:
### Dimension Categories
- **Time**: date, hour, month, year, etc.
- **Geography**: country, city, region
- **Technology**: browser, device, operating system
- **Traffic Source**: campaign, source, medium, channel groups
- **Content**: page paths, titles, content groups
- **E-commerce**: item details, transaction info
- **User Demographics**: age, gender, language
- **Google Ads**: campaign, ad group, keyword data
- And 10+ more categories
### Metric Categories
- **User Metrics**: totalUsers, newUsers, activeUsers
- **Session Metrics**: sessions, bounceRate, engagementRate
- **E-commerce**: totalRevenue, transactions, conversions
- **Events**: eventCount, conversions, event values
- **Advertising**: adRevenue, returnOnAdSpend
- And more specialized metrics
---
## Troubleshooting
**If you get "No module named ga4_mcp_server" (Method A):**
```bash
pip3 install --user google-analytics-mcp
```
**If you get "executable file not found":**
- Try the other Python command (`python` vs `python3`)
- Use `pip3` instead of `pip` if needed
**Permission errors:**
```bash
# Try user install instead of system-wide
pip install --user google-analytics-mcp
```
**Credentials not working:**
1. **Verify the JSON file path** is correct and accessible
2. **Check service account permissions**:
- Go to Google Cloud Console → IAM & Admin → IAM
- Find your service account → Check permissions
3. **Verify GA4 access**:
- GA4 → Admin → Property access management
- Check for your service account email
4. **Verify ID type**:
- Property ID: numeric (e.g., `123456789`) ✅
- Measurement ID: starts with G- (e.g., `G-XXXXXXXXXX`) ❌
**API quota/rate limit errors:**
- GA4 has daily quotas and rate limits
- Try reducing the date range in your queries
- Wait a few minutes between large requests
---
## Project Structure
```
google-analytics-mcp/
├── ga4_mcp_server.py # Main MCP server
├── ga4_dimensions.json # All available GA4 dimensions
├── ga4_metrics.json # All available GA4 metrics
├── requirements.txt # Python dependencies
├── pyproject.toml # Package configuration
├── README.md # This file
└── claude-config-template.json # MCP configuration template
```
---
## License
MIT License
