clawfu-skills

# ClawFu Skills **175 expert marketing methodologies for AI agents.** Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 160+ more — encoded as structured, agent-readable instructions. Skills compound. Prompts don't. ## Install ### Claude Desktop / Claude Code / Copilot (MCP) ```bash npx @clawfu/mcp-skills ``` ### Cursor / Windsurf Add to your MCP config: ```json { "mcpServers": { "clawfu": { "command": "npx", "args": ["@clawfu/mcp-skills"] } } } ``` ### Clone as Claude Code skills directory ```bash git clone https://github.com/guia-matthieu/clawfu-skills.git # Then use --add-dir or copy to ~/.claude/skills/ ``` ### Browse & download individual skills [clawfu.com/skills](https://clawfu.com/skills/) ## Catalog 175 skills across 28 categories: | Category | Count | Highlights | |----------|-------|------------| | Content | 24 | copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini), SEO writing | | Strategy | 17 | positioning (Dunford), competitive analysis (Porter), JTBD, cognitive biases | | Audio | 16 | podcast production (Ira Glass), sonic branding, sound design (Murch) | | Automation | 10 | workflow builder, data visualizer, report generator | | SEO Tools | 8 | schema markup, lighthouse audit, link checker, keyword clustering | | RevOps | 8 | pipeline forecasting, forecast scenarios, revenue attribution | | Validation | 8 | mom test, customer discovery, lean canvas, pricing validation | | Sales | 6 | sales narrative (Dunford), SPIN selling, MEDDIC, negotiation (Voss) | | SDR Automation | 6 | lead enrichment, outbound sequencer, ICP scoring | | Customer Success | 6 | health score, churn predictor, onboarding orchestrator | | Video | 5 | AI storyboard, video concept, voice design, video QA | | AI Design | 5 | image-to-3D, web design director, minimalist image director | | HR-Ops | 5 | resume screener, onboarding guide, interview scheduler | | Social | 5 | social listening, sentiment analyzer, hashtag analyzer | | Legal | 5 | contract review, GDPR compliance, terms analyzer | | Branding | 4 | brand strategy (Neumeier), brand voice, naming | | Meta | 4 | skill orchestrator, RLM (large codebase), context engineering | | Crisis | 4 | crisis detector, response coordinator, reputation recovery | | Growth | 4 | growth loops (Reforge), PLG (Wes Bush), referral systems | | Thinking | 4 | first principles, inversion, pre-mortem, second-order thinking | | Analytics | 4 | A/B testing, cohort analysis, funnel analyzer | | Product | 3 | product discovery (Cagan), design sprint (GV), Shape Up | | Leadership | 3 | high-output management (Grove), radical candor, one-on-ones | | Funnels | 3 | DotCom Secrets (Brunson), launch formula, nurture sequences | | Startup | 3 | YC pitch deck, startup metrics, fundraising narrative | | Acquisition | 2 | ad spend optimizer, Google Ads (Perry Marshall) | | Email | 2 | email writing, deliverability checker | | DevOps | 1 | DNS zonefile config | ## How it works Each skill is a `SKILL.md` file following the [Agent Skills](https://agentskills.io) open standard: ```yaml --- name: positioning description: "Master product positioning using April Dunford's 5+1 framework. Use when: launching a new product; customers don't 'get it'; facing wrong competitor comparisons; pivoting to a new market" --- ``` The description tells agents **when** to use the skill. The body provides the full methodology — frameworks, steps, examples, and output format. Skills work across **Claude, ChatGPT, Copilot, Cursor, Windsurf** — any tool that supports the Agent Skills standard or MCP. ## Quality All skills are reviewed against [Anthropic's skill authoring best practices](https://platform.claude.com/docs/en/agents-and-tools/agent-skills/best-practices): - **Expert attribution** — named source methodology (Dunford, Schwartz, Cialdini...), not generic checklists - **Agent-first descriptions** — "Use when:" trigger terms for reliable discovery - **Concise** — methodology only, no explanations Claude already knows - **Output contracts** — declared output format for composability between skills Automated quality checks run on every PR via [Tessl Skill Review](https://github.com/tesslio/skill-review). ## Security Skills are **context, not code**. They contain markdown instructions only — no executable scripts, no network calls, no file system access. - 100% open source and auditable - No community uploads or marketplace — curated library only - No hidden HTML, comments, or obfuscated content - MIT licensed ## Contributing Found an issue? Want to improve a skill? PRs welcome. Quality bar: every modified `SKILL.md` is automatically reviewed by the Tessl GitHub Action. Aim for 80%+ score. ## License MIT — see [LICENSE](LICENSE). ## Links - [clawfu.com](https://clawfu.com) — browse and download skills - [@clawfu/mcp-skills](https://www.npmjs.com/package/@clawfu/mcp-skills) — npm package (MCP server) - [Guia](https://guia.fr) — AI systems consulting Built by [Matthieu Credou](https://credou.bzh) at [Guia](https://guia.fr).